A library of pictograms and icons is available on Bynder and Figma.
Our brand has a great need for functional and legible pictograms to describe products and offers.
In addiction to these pictograms, some icons can be developed to represent simple and conceptual ideas such as love, drive, energy, promotion, star products, festive celebrations, etc.
Pictograms
Product & Offer Descriptors
Pictograms are factual and literal representations used to identify specific experiences, products, or USPs, etc.
Style: Line-based, geometric, and integrated into strict square bounding boxes to maintain perfect scaling and layout alignment.
Icons
Values & Interface Feedback
Icons are abstract, high-impact conceptual shapes designed to anchor our graphic identity. They should always be used at a large scale as prominent visual elements.
Style: Solid, filled vectors incorporating sharp obliques and a subtle extruded dimension to match the overall brand aesthetic.
Pattern
Our core geometric shapes can be tessellated and transformed into dynamic patterns.
- Pattern angle & depth
- Pattern angle & depth
- Pattern push
- Pattern pivot
Photo & Video
Key visual
Our hero image is the ultimate expression of the Smartbox brand, illustrating the sheer diversity of activities and the unique, unforgettable moments we offer in a single shot.
The Claim: This visual is specifically art-directed to host our brand claim, "Un monde à vivre." Depending on the aspect ratio, the text must be anchored either perfectly centered or naturally placed within the negative space of the sky.
Framing & Ratios: While this asset is available in multiple aspect ratios to accommodate all layout constraints, the close-up crop (showcasing the dynamic interaction and expressions of the subjects) is our primary asset and must always be prioritized.
Un monde à vivre
Photo Library
Our curated library features a comprehensive set of approximately 200 high-end photographs. The collection is organized by thematic universe, each anchored by its own dedicated "Hero" image. Alongside two specialized collections focusing on Celebrations and Gifting and Country & City.
Text Overlay Default: Unlike the Key Visual, these photographs were not art-directed to accommodate typography.
The Exception Rule: If applying text is strictly necessary for a layout, proceed with extreme caution. Typography must be placed exclusively within clear "negative space" (e.g., solid skies, empty walls).
Overlap & Contrast: Never overlap primary subjects or key background details. You must rigorously verify that the text-to-background contrast passes standard accessibility requirements.
Adventure
Gastronomy
Stay Gastronomy
Stay
Stay Wellness
Wellness
Multi Activity
Celebrations & Gifting
Country & City
Custom photography : retouching guide
The impression of spontaneity and immersion can be hard to achieve with refined and professional photography.
Some subtle adaptations can be made to existing visuals in order to lessen this distant effect. Boosted contrasts, photo grain, vignetting, etc.
- Choose picture.
- Add some contrast.
- Add your orange.
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